Typography Town

  • Market St & Main St. Northampton, MA

From the massive Thornes awning to graffiti on the sidewalk, type surrounds us as we move through town. On this walk we will explore how the typography of our town effects our experience of it, from old painted letters on brick buildings, to font choices of new businesses, to wayfinding signs. We’ll have a casual discussion about public typography, peppered with trivia and facts about fonts we spot along the way.

What makes the signage of Northampton unique? What signs do you love? What signs do you hate? How do signs impact your daily decisions about how to interact with the town? Why do hand-painted signs feel charming and Helvetica signs feel sterile? We’ll talk about all of this and more!

Date: Saturday May 5, 2012

Time: TBA

Event Start: Market St & Main St.

Event End: State St. & Main St.

Host: Molly McLeod

Registration: 15 person cap on this event. Email molly.ampersand@gmail.com to RSVP.

Accessibility: This event is accessible and welcoming to children & seniors.